Channels

Website widget

Updated August 19, 20261 min read

The widget is a floating chat button on your website. Depending on what you turn on, it opens either a conversation right in the browser, buttons that jump into a messenger, or a form to collect contact details.

Installing it

  1. Open Channels → Add channel → Website widget.
  2. Set up the look (color, greeting text, position on screen) in the widget builder.
  3. Copy the generated code and paste it before the closing </body> tag on every page of your site where the widget should appear.

The widget starts working as soon as the code goes live — no separate confirmation from Chato is needed.

What the widget can do

  • Channel buttons — direct links to WhatsApp, Telegram, or a call, bypassing the browser chat.
  • Online chat — a conversation right on the site, which lands in the shared Chats window just like any other channel.
  • Lead form — if a visitor doesn't want to write right away, they can leave a name and phone number.
  • The domain the widget is installed on is detected automatically — Chato reads it from the script itself and shows it in the channel list, nothing to enter manually.

One widget can be installed on up to 3 domains (for example, your main site and a landing page for ads). Add a domain in the widget's settings, without creating a new channel.

A chat from your site in your CRM

Like any channel, a conversation from the widget has a contact — if you have a CRM connected, it's created or matched by phone number/name automatically, with no manual linking needed.

Website widget — Knowledge base