Plans and billing
Billing per channel, not per account
Chato doesn't run a single bill for the whole workspace — every connected channel is billed separately, on its own plan. That means you can keep WhatsApp on the top plan while Instagram, where you get fewer inquiries, stays on a simpler one — and only pay for what you actually need. Manage a channel's plan and see payment history under Subscriptions.
What it costs
| Channel | Plan | Per month |
|---|---|---|
| WhatsApp (QR) | START — 500 dialogs, incoming only | 9 000 ₸ per channel |
| WhatsApp (QR) | PRO — 500 dialogs, message first, groups | 19 000 ₸ per channel |
| WhatsApp (QR) | MAX — unlimited dialogs, message first, groups | 29 000 ₸ per channel |
| WhatsApp Business API | Single plan | 32 000 ₸ per channel |
| PRO — 500 dialogs | 9 000 ₸ per channel | |
| MAX — unlimited dialogs | 19 000 ₸ per channel | |
| Facebook UTM | Single plan | 9 900 ₸ |
| Telephony | Single plan | 15 000 ₸ per number |
| Website widget | Included in every plan | free |
| AI assistant | Company-wide, across every channel | 39 000 ₸ |
WhatsApp Business API messages are paid directly to Meta at their own rates — the price above covers only the channel itself in Chato.
The AI assistant subscription is the only one bought per company rather than per channel, and it covers every channel at once. Building the assistant, configuring the script and testing it in the sandbox are free; the subscription is what lets it start answering real customers.
If a payment doesn't go through on time
Payment is charged automatically before the renewal date. If the charge fails (for example, insufficient funds on the card):
- The channel doesn't get disconnected right away — a grace period of about 3 days starts.
- During that time the channel keeps working normally — you can update your payment method in Subscriptions → Payment method without any rush.
- If payment still hasn't gone through, the channel is disconnected at the nearest daily cutoff — 22:00 Almaty time. For example, if the grace period ends at 2 PM, the channel isn't disconnected right away, but that same evening.
A notification about a failed charge goes to the workspace email right away — don't wait to visually check a channel's status in the cabinet to realize it's time to update your card.
A disconnected channel
A channel disconnected for non-payment isn't deleted — its conversation history is kept. As soon as payment goes through, the channel resumes automatically, with no need to contact support.
Changing your plan
You can upgrade a channel's plan at any time in Subscriptions → the channel → pay. The new plan takes effect as soon as the payment clears, but there is no proration: you are charged the new plan's full price and the new paid period starts from the day of payment. Unused days on the old plan do not carry over on a plan change — if a lot of the period is left, it is cheaper to wait until it ends.
Renewing the same plan works differently: the paid remainder is not lost, the new period is simply added on top.
Downgrading is not offered in the cabinet — write to us and we will help.