Solution · Online store

Order questions in one window, not in five apps

The online store's WhatsApp, Instagram, Telegram, website chat and email in a single inbox. Order statuses go out as official templates.

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The problem

A shopper asks about stock in Direct, checks delivery on WhatsApp and emails about a return. Three employees reply out of sync, and some questions go unanswered until the next day.

An online store almost always talks to customers in several channels at once, and the more orders there are, the more it sprawls. Chato brings WhatsApp, Instagram, Telegram, website chat and corporate email into one window with a shared queue and clear distribution among employees.

Order notifications — confirmation, shipping, ready for pickup — are sent as official WhatsApp templates. This is the “Utility” category: it is cheaper than marketing and does not cause complaints, because people are expecting such a message.

Website chat connects with a single script and lands in the same queue. And the AI assistant takes over the repetitive questions — stock, delivery times, return terms — and calls in a person when a question goes beyond that.

What it gives the store

Five channels in one queue

WhatsApp, Instagram, Telegram, website chat and email — one list of inquiries.

Order statuses as templates

Confirmation, shipping, ready for pickup — official and cheaper than marketing messages.

Website chat in 5 minutes

One script on the page — and inquiries from the website go to the same place as everything else.

AI answers the routine questions

Stock, delivery, returns — the assistant answers on its own and calls in a person when it matters.

Response speed is visible

Reports show how long a customer waited and which employees reply faster.

Broadcasts to your customer base

Official WhatsApp broadcasts by segment — with a report on deliveries and replies.

Where to start

1

Connect your main channels

WhatsApp with a QR code, Instagram via Meta, Telegram and email with your own credentials.

2

Add the widget to your website

Copy the script from your account and paste it into the store pages.

3

Assign your employees

Invite your team and assign permissions: orders, returns, analytics.

4

Get status templates approved

Order confirmation and shipping are utility templates, usually approved within a day or two.

Frequently asked questions

How much does an order status message cost?

Utility WhatsApp templates cost noticeably less than marketing ones. Your account shows the exact price per message — it depends on Meta rates for Kazakhstan.

Can I add chat to my website without a developer?

Yes, it is a single script that is pasted into the page code. The look is configured in your account.

Does it work with our CMS?

The widget works on any website. For exchanging data with your system there are webhooks and an open API.

What about email?

You can connect Gmail, Outlook or any mailbox via IMAP/SMTP — emails land in the same queue as chats.

How many channels can I connect?

As many as you need. You pay for each connected channel, and website chat is included at no extra charge.

See also

Website chatWhatsApp broadcastsCorporate emailPricing

Try it with your own customers

The first 3 days are free, no card needed. Connecting channels takes about half an hour.

Start for free